Sunday, October 26, 2008
Mission & Vision
It is our ambition to expand beyond the Malaysian shores and introduce our brand name to foreign countries. Now that we have a new image, we hope to establish, through franchise licensing, chain restaurants with standardized system, thus making Steven's Tea Garden a famous icon home and abroad. We plan to open 100 new restaurants in Malaysia in the next 3 years. This will make, if the plan materializes, Steven’s Tea Garden the biggest mamak restaurant chain in Malaysia, with an entry in the Malaysia Book of Records.
At the same time, we will seek a listing at the Kuala Lumpur Stock Exchange. For the foreseeable future, we will travel along this well-defined direction towards our ultimate target – a listing at KLSE. We even envisage a listing in UK stock exchanges, but this is not the only grand scheme we have in store. We plan to open franchise restaurants in Singapore, Thailand, Europe and the United States as well.
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