In average, Digi spend about Rm20 Million annually just for advertisement purpose. With that large amount of money that almost everyone of us know Digi, Maxis or Celcom.
How if the money channel to customer,let customer be the Mobile Advertiser?? To find out such special concept, u can have a look at this special company, Malaysia Number 1 Mamak's Restaurant & Cafes which is Steven and Group of Companies. Now, they are targeting to open 100 Cafes throughout Malaysia. Find out more details at previous post.
Instead of paying to Astro, Fly-Fm or TV3 for advertisement, Steven's Management is more willing to pay us the advertisement fees. It is surely win and win strategy. Besides, it is well recognized that marketing using 'mouth' is among the most powerful tools.
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